What Is an AI-Native Product Company?
AI-native is becoming one of the most overused labels in technology. Adding a chatbot to an existing service does not make a company AI-native. The distinction matters because it changes…
Read articleIdeas · Methods · Building in public
The Wishmakers
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Notes on artificial intelligence, product engineering, automation, digital ventures and the work of building useful systems.
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22 published articles
AI System Governance for Growing Companies
AI governance does not need to begin as a large compliance programme. Growing companies need a practical way to know which systems use AI, what data they handle, who owns…
Read articleProduct Discovery Checklist: 20 Questions Before You Build
Product discovery reduces the risk of building the wrong solution well. It does not eliminate uncertainty. It makes assumptions visible, tests the most dangerous ones and gives the team a…
Read articleCan AI Build a Brand Strategy? What It Can and Cannot Do
Generative AI can produce a positioning statement in seconds. Speed is not the same as strategy. Useful brand strategy requires coherent choices grounded in the business, market, audience and ambition.…
Read articlePermanent QR Codes for Business: What to Know Before Printing
A QR code printed on packaging, signage or a product may remain in circulation for years. The black-and-white pattern can survive, while the destination behind it disappears, changes ownership or…
Read articleMultilingual Product Design: Beyond Translation
A multilingual product is not a single interface with several dictionaries. Language affects layout, trust, search behaviour, customer support and the meaning of a product promise. Treating it as a…
Read articleHow to Launch a Digital Product in Brazil
Brazil is large enough to reward focused digital products and diverse enough to punish generic market-entry plans. A successful launch begins with a narrow customer, local evidence and an operating…
Read articleDigital Product Development Between Europe and Brazil
Europe and Brazil offer complementary opportunities for digital product companies: mature European business networks, a large and digitally active Brazilian market, and diverse technical and creative talent. Success requires more…
Read articleBuild, Operate, Transfer: A Model for Launching Digital Products
Some organisations have a valuable digital opportunity but not yet the product team required to deliver it. A build-operate-transfer model allows an external partner to create the product, establish operations…
Read articleBuilding something difficult?
Our best conversations begin with a precise problem and an ambitious outcome.